A guide to creating quality content for your website

A guide to creating quality content for your website

Quality Content is King.

Would you like to know how to write better content? ‘Quality Content is King‘ in today’s digital online world and will become even more so in the future. Creating content that provides value to your visitors and gives them solutions to their problems is what it’s about. That is why visitors are searching online in the first place, they are looking for value.

Make sure to check your page quality using a simple checklist.

When creating content it can be challenging to rate the quality of your content, you could use grammar tools to help, combined with your own skills offcourse. But how can I create quality content that falls within publishing standards? Here is a list of various tips that will assist you to create quality content for your website audience and blog.

Tip 1: Is my content original?

To create truly original content one would need to dig deep and offer your own personal experiences, things like tips, tricks, opinions, values, recommendations, insights, theories, expertise just to name a few. Any content that you write should be written in your own words, even if you are repeating information already found on the web, don’t plagiarise. Original content that adds value to the internet is what makes the internet grow.

Tip 2: Is my content convincing?

When writing articles make sure to write quality content that is convincing and captures the intended searching audience from the beginning when the article is indexed and made available on search engines. Great content will convince your intended target audience to click through to your article or website page. Your content should be compelling and deliver value to your intended visitors for them to stay interested and continue reading the page further. It is a matter of value, provide solutions and answers to problems and questions.

Tip 3: Is my content topic focused?

Try not to go all over the space when writing quality content, keep your articles focused on the topic at hand and its priority, which is solving a problem and providing value. Make sure the article or page provides quality information on the chosen topic. What is the purpose of the topic, what problems does it solve, what value does it provide to your visitors.

Tip 4: Is my content engaging and to the point?

Always make sure your pages or content posts are to the point, short and sweet, providing valuable and concise information. Not only that but also engages your visitors with a little humor or chatter,.. just remember to keep it to the point, don’t wander astray from the topic. Write as much as you possibly can, then you can review your content and refine to suit your audience.

Tip 5: Is your content and or page reflecting your style and personality?

When writing content or creating a page to provide value to your visitors, you should remember to reflect your personality within them. Visitors like to know they are getting value from another human being, and as such you need to present yourself through your content and talk to your visitors in the same way you would a friend or partner.

Tip 6: Is your page content profession, readable, and well planned?

Quality content does not just happen, lots of research needs to be done in order to provide your visitors with accurate and useful information. Most likely most information you supply has been compiled from various sources, so be sure to give credit or ask permission when using other sources content.

Is your content readable? A great tool to use on your WordPress website is Yoast SEO, which will help you optimise your content for Google Search and assist you in analysing the readability of your content through their readability analysis algorithm. This service is enormously valuable, to me, it is like a quality control checklist for my content on search engines.

Make sure your content is well planned, there is plenty of white space (space between texts, images, content pieces and more). Create and use white space, it helps your audience better read your pages instead of having unappealing cluttered pages that is hard to read and or understand. Make sure to use amazing images and or videos on your website, it is also content, not just text.

Tip 7: Read your content out loud to yourself.

In short, by reading out your content to yourself out loud, you not only hear it in your head, but in real voice and that makes it easy to spot whether it actually sounds weird or incorrectly spoken. After all, your content should speak to your audience the same way you speak to your clients.

Tip 8: Lastly check for errors.

You can have the most amazing content, yet if you make spelling mistakes and have poor grammar it does influence the credibility of your content and pages. An amazing free tool you can use to check for errors in your content writing is ‘Grammarly’. All you need to do is install the add-on in your browser and you are ready to go! Grammarly checks your content for any errors while you type on the go and provides you with better grammar recommendations. Surely helps me save a lot of time.

Here is a bullet point checklist for you!

  • Original
  • Convincing
  • Topic Focused
  • To the Point
  • Your Personality
  • Professional
  • Read out loud
  • Error Checks
Website Security without Plugins

Website Security without Plugins

Keeping your website secure without having to use different plugins can be very useful. You might ask, why is that?

Plugins can have various ill effect on a websites if they were not properly checked and researched.

There are various considerations you need to look into for best results.

Aspects like compatability with current softwares already used for instance plugins, themes, frameworks, developers and so on.

In this article though we will be focusing on security measures you can take that does not require security plugins.

WordPress is an amazing open source operating system specifically created for blogging.

It has since also become the most used CMS (Content Management System) platform with which websites are now built on.

WordPress is already a secure system in itself, however there are some measures you can take to make if even more secure.

Let’s see what can be done.

 

1. Delete the WordPress ‘Admin User’ created by default

WordPress automatically creates a default user called admin for you to login after installation. Hackers that knew, exploited the possibilities by using admin as the user and generating thousands of password in seconds.

If your password were to be weak, access would have been easily gained and malicious activities could be performed.

 

2. Create a New User

Best is to create a new and secure username and password during installation, or after installation and delete the default admin user.

This increases your website security and protection against threats. It is easy to do in WordPress, click on ‘Users’ in the bar on your left, and click ‘Add New’ found next to the headline.

Always make sure your role is set to ‘Administrator’, this will allow you full functionality of your website system.

Input your Username, E-mail address and various other information if you’d like.

Just remember to choose a very strong password using uppercase and lowercase ‘characters, numbers with at least 8-10 digits, or use short sentences with spaces, that also works well.

 

3. Create a specific User for Content Publishing

Lastly you can look at creating a user with ‘Author’ or ‘Editor’ rights instead of ‘Administrator’ rights. This will ensure that user does not have rights to make use of all functions within the dashboard increasing security.

I would recommend making the ‘author’ or ‘editor’ username your business name.

When posting content on your blog, the author of the content will display as the ‘business name’ and not your selected admin name like “DFT-Admin45”.

By doing this it resembles the business marketing content better.

 

What have we learned?

It is good practice to remove default admin usernames and create strong usernames and passwords on WordPress.

If you struggle to remember long passwords or always have it lying around and losing them, consider using software like ‘Last Pass’, a secure password storage system.

Create users with specific roles on your website, don’t make everybody admin, this will improve security and reflect better visually on your website.

When you are finished working on WordPress always log out of WordPress.

Your website should have a Privacy Policy.

Your website should have a Privacy Policy.

A Privacy Policy is a statement or legal document.

The document discloses how exactly a website or online business gathers, uses, and manages a customer or client’s personal information and data collected on the website.

Why do you need a privacy policy on your website?

A policy’s terms informs the owners of the information and data what you intend to do with their information.

Personally identifiable information comes in many forms for example: phone numbers, credit card details, email addresses and much more.

Having a privacy policy on your website is professional because you’re considering your visitors security and privacy.

Contents of the policy depends on the laws of the country or state they are in and certain requirements may need to be addressed.

Privacy laws apply to governement operations, private enterprises, and commercial transactions. Some places require a privacy policy to be present on your website such as the European Union and the United Kingdom.

Getting a privacy policy for your website is easy.

To obtain a privacy policy for your website is easy, there are generic privacy policy genertors on the internet that can help you setup your privacy policies.

However, if you want to make sure you are covered with your business privacy requirements, I’d recommend going to your local attorneys offices and consult with a digital attorney to help you with the policy for your website privacy requirements.

Keep Updating

Have you already got a policy policy on your website?… that’s good!

Make sure to review your privacy policy from time to time, and especially when you add new monetization options to your website to make sure there are no conflicts with the new technology.

Keep your audience and customers updated about changes, be transparent and careful with how you use customers information.

Website foundation that users and search engines love.

Website foundation that users and search engines love.

Website foundations is imperative for creating website that users and search engines love.

Since the start of the internet with so many websites, resulting in difficulty to be successful in your niche in the online marketplace. Gladly though, a constant increase in online demand enables niches to receive more and more traffic leading to increased business.

Now is the right time to start your online business, everything you need to know is online.

It is certainly a great time to get involved in the world of online commerce and business because more than 3 billion users will be coming online within the next couple of years providing plenty of opportunities and demand.

Ok as I said, building a strong foundation for your online business keep the following information in mind.

1. Content

Create content that stands out, is well-researched, and has personality, who is your customer and solve their problems better than your competition.

Don’t copy content, be creative and original in writing content, it drives traffic to your website and is the life-blood of your online business.

2. User Experience

You need to put your customers first, make sure your website is mobile friendly, most users browse using smartphones.

Websites should be easy to understand and navigate, creatively designed, strong, clean, and functional for your users.

3. Keywords and On-Page SEO

Google indexes millions of websites, how would you rank best? Understand your audience, know what they are searching for to find your business.

For best SEO practice, remember to write naturally, use great titles and descriptions, use your common sense and use your search keywords wisely.

4. Inbound Links

Let inbound links from other website come to your website naturally, Google loves these natural links. Create high-quality content people love and build your business relationships.

5. Outbound Links

Let it happen naturally, and always check your outbound links for performance and remove bad performing links.

Open outbound links in new windows, therefore your website visitors stay on your website when clicking outbound links.

Remember to set ‘No Follow’ for all commercial outbound links and be careful when linking to pages, they can have malicious links that could be bad for your rankings.

6. Internal Links

Place internal links where they are important, the top of each page, within content of the pages and at the bottom of pages like the footers.

7. Social Media

In 2018 technology is so advanced, because almost everything is connected, and thus social media is a must. Add the Facebook Like and Comment buttons for the channels that makes sense for your business.

Consistently do active social marketing to create your online following.

8. Loose Ends

Research and monitor your online business, and most importantly stay ahead relative to your competitors while making use of search engine tools like Google Analytics on your website.

Active social marketing will decrease your reliance on Google, consistent content publishing is a great way start growing organic traffic and organic traffic is free.

 

Three ways website can increase you market exposure.

Three ways website can increase you market exposure.

1. Paid Social Media Ad Campaigns on Facebook…

To increase traffic to your online website you need to introduce yourself to the online masses, and in turn gather/collect your ideal customers. You can create highly targeted ad campaigns who serve those ads to customers most likely to click on your ads.

2. Competitions, Contests, and or give away free goods…

A great way to give your online business a boost, by having a competition, a contest, or just giving away some free goods. This is a driver or incentive to getting new customers participation and visits to your store.

3. Content, Content, Content…

Using videos, podcasts, e-books, guides, posts on your blog, original content is always best, there are ample opportunities to get your brand/business known. Use information relative to your business industry that would help your client understand your story better.

How a website can increase your market exposure.

How a website can increase your market exposure.

Market Exposure

  • Website SEO…

Optimizing the visibility of your website for a web search engine’s results is called SEO a.k.a. “Search Engine Optimization”. The more your site appears in search engine (Google Search) results the better. It is important to post content frequently as search engines love this, and causes your site to rank higher, converting more visitors to customers.

  • Make sure your website complies with the following…

1. Your website needs to be mobile friendly, because more users globally use mobile devices to find your online presence.

2. Website needs to function on as many platforms as possible to maximize exposure for all users on the internet.

3. Websites need to be visually-appealing and professional.

4. Every page needs to have a call to action option and contact information.

5. Your website should load quickly, navigate easily, and be user friendly.

  • Connect with your target audience, tell them stories…

Taking your website and putting it online does not mean that is it, you will now be visible and make conversions, nooo… you need to market yourself, and the best way to do that is to engage with your target market by giving them stories they like, find interesting and amazing, and they will follow you and your brand providing a much larger target audience via your social media networks like Facebook.