Three ways website can increase you market exposure.

Three ways website can increase you market exposure.

1. Paid Social Media Ad Campaigns on Facebook…

To increase traffic to your online website you need to introduce yourself to the online masses, and in turn gather/collect your ideal customers. You can create highly targeted ad campaigns who serve those ads to customers most likely to click on your ads.

2. Competitions, Contests, and or give away free goods…

A great way to give your online business a boost, by having a competition, a contest, or just giving away some free goods. This is a driver or incentive to getting new customers participation and visits to your store.

3. Content, Content, Content…

Using videos, podcasts, e-books, guides, posts on your blog, original content is always best, there are ample opportunities to get your brand/business known. Use information relative to your business industry that would help your client understand your story better.

How a website can increase your market exposure.

How a website can increase your market exposure.

Market Exposure

  • Website SEO…

Optimizing the visibility of your website for a web search engine’s results is called SEO a.k.a. “Search Engine Optimization”. The more your site appears in search engine (Google Search) results the better. It is important to post content frequently as search engines love this, and causes your site to rank higher, converting more visitors to customers.

  • Make sure your website complies with the following…

1. Your website needs to be mobile friendly, because more users globally use mobile devices to find your online presence.

2. Website needs to function on as many platforms as possible to maximize exposure for all users on the internet.

3. Websites need to be visually-appealing and professional.

4. Every page needs to have a call to action option and contact information.

5. Your website should load quickly, navigate easily, and be user friendly.

  • Connect with your target audience, tell them stories…

Taking your website and putting it online does not mean that is it, you will now be visible and make conversions, nooo… you need to market yourself, and the best way to do that is to engage with your target market by giving them stories they like, find interesting and amazing, and they will follow you and your brand providing a much larger target audience via your social media networks like Facebook.

Three ways online business can decrease your expenses and increase your profits.

Three ways online business can decrease your expenses and increase your profits.

Business Online

  • Technology and Automation…

A website has the ability to reduce your administrative processes by automation instead of using manpower, and at the speed the business world is changing, keeping up to date with the latest technological advancements will produce results that significantly reduce operational costs.

  • Marketing Online…

Marketing in the traditional way is very costly and outdated. Online marketing has the potential to reach millions of targeted users easily, PLUS you can choose free or paid advertising. Effectively reaching more people with less expenses.

  • Digital instead of Physical…

Taking your business and office online is an essential step into the future of business, using technology like Skype, Google Voice, Google Drive, DropBox, BaseCamp, Slack and many more productive online tools to secure your business data, and by connecting your communication environments you’ll be sure to increase profits at a fraction of the cost.

Four reasons why having an online shop can boost your profits/increase sales.

Four reasons why having an online shop can boost your profits/increase sales.

Online E-Commerce

 

  • You have amplified exposure…

The products you showcase in your online store is available to millions and millions of potential customers of the world wide web.
If you had a shop in your home town you only reach the people in the general vicinity of that town, yet on the contrary being online reaches out to the global populous, and gives you the limitless possibility to increase your profits.

  • It is convenient…

Having an online e-commerce store is convenient in that it makes it easier for customers to visit your store without having to physically visit every time, as well as presents products more comprehensively to potential customers, which in turn closes deals and increases sales.

  • You own your own time…

Being tied to a timeline dependant on your physical presence at work is a no more because your shop is set up to provide the ability to conduct sales round the clock 24/7/365, thus work hours become less time sensitive, and more personalized. This conveniently provides you with more time for the things that really matter to you.

  • Very Cost Effective…

Having an online shop is much more cost effective than having a physical store with a location, overheads, employees etc,… your online shop is anywhere and everywhere via the use of online marketing such as Facebook and Google AdWords, and is much cheaper than audio-visual media such as print media, radio, or TV.

Three reasons to move over to a content management website.

Three reasons to move over to a content management website.

WordPress Content Management System

 

  • It is easy to update…

Easily login to your WordPress website and manage your website yourself without paying a developer. WordPress is user-friendly and easy to use, which in turn makes creation or updating pages on your website a breeze.

  • Incredibly powerful system…

WordPress websites can be easily extended with plugins, which you install and adds any functionality to your existing websites, such as adding contact forms, booking systems, google maps, image galleries, calendars and much more.

  • Full control and ownership…

With a little training, you are in full control of your own website, its domain name, and all contents, there is no limit to how big your website can grow.