How to Drive Traffic to Your Ecommerce Store: Effective Strategies for Ecommerce Website Owners

How to Drive Traffic to Your Ecommerce Store: Effective Strategies for Ecommerce Website Owners

In today’s fiercely competitive online marketplace, generating traffic to your e-commerce store is paramount to reaching potential customers and driving sales. Without a steady stream of visitors, your products or services might remain unnoticed, hindering your business growth and revenue.

This comprehensive guide will delve into various proven strategies to generate traffic for your e-commerce store, helping you attract a broader audience and boost your online sales. Whether you’re just starting your e-commerce journey or seeking to enhance your current traffic generation efforts, this article will equip you with valuable insights and actionable tips to succeed in the digital landscape.


1. Embrace the Power of SEO (Search Engine Optimization)

SEO is the backbone of successful online visibility. It involves optimizing your e-commerce website to rank higher in search engine results pages (SERPs) when users search for keywords related to your products or services. A robust SEO strategy can significantly improve your website’s organic traffic, leading to increased visibility and, ultimately, more sales.

Key elements of effective SEO for e-commerce websites include:

  1. Keyword Research: Identify relevant keywords and phrases that your target audience is likely to search for when looking for products or services similar to yours.
  2. High-Quality Content: Create compelling, informative, and valuable content that not only caters to your audience but also aligns with the identified keywords.
  3. Website Structure: Ensure your website is well-organized and easy to navigate, enabling users and search engine crawlers to find content effortlessly.
  4. Mobile Optimization: Optimize your e-commerce website for mobile devices, as a significant portion of online traffic comes from mobile users.
  5. Page Load Speed: Improve website load times to provide a seamless and satisfying user experience, as slow-loading pages can deter potential customers.

2. Leverage the Potential of Social Media Marketing

Social media platforms offer an ideal opportunity to engage with your target audience, drive traffic to your e-commerce store, and build a loyal customer base. A strong social media presence can effectively complement your SEO efforts, expanding your reach and enhancing brand awareness.

  1. Engaging Content: Create captivating and visually appealing content to capture your audience’s attention and encourage them to interact with your brand.
  2. Identify the Right Platforms: Focus your efforts on the social media platforms where your target audience is most active. Facebook, Instagram, Twitter, Pinterest, and LinkedIn are popular choices for e-commerce businesses.
  3. Consistency: Maintain a regular posting schedule to keep your audience engaged and informed about your latest products, promotions, and updates.
  4. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach a wider audience and gain credibility within your niche.
  5. Social Media Advertising: Utilize paid advertising on social media platforms to reach a highly targeted audience and drive traffic to your e-commerce store.

3. Harness the Potential of Content Marketing

Content marketing is a powerful tool for attracting and retaining customers while driving traffic to your e-commerce store. By creating valuable and informative content, you can position your brand as an authority in your industry and build trust with your audience.


  1. Blogging: Maintain a blog on your e-commerce website and publish informative, relevant, and engaging blog posts regularly. Share industry insights, product guides, and tips to appeal to your audience.
  2. Infographics: Visual content, such as infographics, can convey complex information in a visually appealing and shareable format, driving traffic through social media and other channels.
  3. E-books and Guides: Create comprehensive e-books and guides that address your audience’s pain points and offer valuable solutions. Use these as lead magnets to capture email addresses for future marketing efforts.
  4. Webinars and Video Content: Host webinars or create video content that showcases your products, provides tutorials, or offers expert insights. Video content is highly engaging and shareable across social media platforms.

4. Amplify Your Reach with Paid Advertising

Paid advertising is an effective method to quickly drive traffic to your e-commerce store and increase brand visibility. It allows you to target specific audiences based on demographics, interests, and behavior, maximizing your ad spend’s impact.

  1. Google AdWords: Use Google’s advertising platform to create targeted ads that appear on search results when users search for relevant keywords.
  2. Facebook Ads: Leverage Facebook’s robust ad targeting capabilities to reach a highly specific audience, driving traffic to your e-commerce store.
  3. Instagram Ads: With Instagram’s visual appeal, leverage ads on this platform to showcase your products and attract potential customers.
  4. Influencer Marketing: Invest in partnerships with influencers who align with your brand and can promote your products to their engaged audience.


5. Amplify Your Reach with Influencer Marketing

Influencer marketing involves partnering with influencers who have a significant following and can influence their audience’s buying decisions. By collaborating with influencers, you can tap into their established audience base and drive traffic to your e-commerce store.

  1. Research and Connect: Identify influencers within your niche who have an engaged and relevant audience. Research their content and engagement rates to ensure they align with your brand values.
  2. Partnership Strategy: Develop a comprehensive partnership strategy that outlines the goals, expectations, and deliverables of the collaboration.
  3. Product Reviews and Endorsements: Encourage influencers to provide genuine product reviews and endorsements to build trust with their followers.
  4. Track and Measure: Monitor the performance of influencer campaigns and track the traffic generated to evaluate the success of the partnership.


6. Enhance the User Experience (UX) on Your E-commerce Store

Providing a seamless and enjoyable user experience is essential for retaining visitors and encouraging them to explore your e-commerce store further. A positive UX can lead to increased time spent on your website, higher conversion rates, and repeat business.

  1. Streamlined Navigation: Optimize your website’s navigation, ensuring that visitors can easily find what they are looking for.
  2. Fast Page Load Speed: Improve website loading times to reduce bounce rates and keep visitors engaged.
  3. Mobile Responsiveness: Ensure that your e-commerce website is fully responsive and functions flawlessly on various mobile devices.
  4. Clear Call-to-Action (CTA): Use compelling CTAs that prompt visitors to take action, such as “Shop Now” or “Learn More.”
  5. Simplified Checkout Process: Streamline the checkout process to reduce cart abandonment rates and improve conversions.


7. Implement Email Marketing Strategies

Email marketing remains a highly effective method to engage with your audience, retain customers, and drive traffic to your e-commerce store. By cultivating an email subscriber list, you can nurture leads, announce promotions, and share valuable content directly with your audience.

  1. Segment Your Email List: Divide your email list into segments based on interests, behaviors, or purchase history to deliver more personalized content and offers.
  2. Automated Email Campaigns: Set up automated email campaigns, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, to engage with customers at crucial stages of their buyer’s journey.
  3. Exclusive Offers: Reward your subscribers with exclusive offers and discounts to encourage them to visit your e-commerce store.
  4. Valuable Content: Use email marketing to share valuable content, such as product guides, industry insights, and customer success stories.


8. Utilize Google Shopping Campaigns

For eCommerce businesses, Google Shopping campaigns are a valuable tool to showcase your products directly on Google search results. These visually appealing ads feature product images, prices, and other essential details, making it easier for users to find and purchase products.

Here’s how to utilize Google Shopping campaigns effectively:

  1. Product Feed Optimization: Create a well-optimized product feed that includes accurate product information, high-quality images, and relevant keywords.
  2. Bidding Strategies: Implement effective bidding strategies to maximize the impact of your Google Shopping ads while staying within your budget.
  3. Regular Monitoring: Continuously monitor the performance of your Google Shopping campaigns and adjust bids and ad content as needed.


9. Collaborate with Affiliate Marketing Partners

Affiliate marketing is a performance-based marketing strategy where affiliates promote your products or services on their platforms and earn a commission for each sale they generate. Collaborating with affiliates can significantly expand your reach and drive traffic to your ecommerce store.

Here’s how to implement affiliate marketing for ecommerce:

  1. Selecting Affiliates: Partner with affiliates who align with your brand values and have a substantial following within your target audience.
  2. Commission Structure: Determine a fair and competitive commission structure to incentivize affiliates and motivate them to promote your products.
  3. Tracking and Reporting: Implement robust tracking and reporting systems to monitor affiliate performance and track traffic generated from their promotions.


10. Optimize Your Product Pages

Your product pages play a crucial role in driving traffic and conversions on your e-commerce store. By optimizing product pages for search engines and providing comprehensive product information, you can attract potential customers and improve the user experience.

Here’s how to optimize your product pages for traffic generation:

  1. High-Quality Images: Use high-resolution images that showcase your products from multiple angles.
  2. Compelling Product Descriptions: Write informative and persuasive product descriptions that highlight the benefits and features of each product.
  3. Customer Reviews and Testimonials: Display customer reviews and testimonials to build trust and credibility with potential buyers.
  4. Related Products and Recommendations: Include related products and personalized product recommendations to encourage visitors to explore more items.

11. User-generated Content

User-generated content (UGC) is content created by your customers, such as reviews, photos, and videos, that showcases their experience with your products or services. UGC is a powerful tool for social proof and can drive traffic by creating a sense of authenticity and trust around your brand.


Here’s how to leverage UGC for your e-commerce store:

  1. Encourage Customer Reviews: Prompt customers to leave reviews and ratings after making a purchase on your website.
  2. Curate UGC: Showcase customer-generated content on your website and social media platforms to inspire potential customers.
  3. Hashtag Campaigns: Create branded hashtags and encourage customers to share their experiences using your products on social media.

12. Implement Exit-Intent Popups

Exit-intent popups are an effective way to capture the attention of visitors who are about to leave your ecommerce store without making a purchase. These popups trigger when a user’s cursor moves toward the browser’s exit button.


Here’s how to utilize exit-intent popups to drive traffic:

  1. Attractive Offer: Present a compelling offer, such as a discount or free shipping, to entice visitors to stay and complete their purchase.
  2. Email Capture: Use exit-intent popups to capture email addresses and encourage visitors to subscribe to your newsletter.

13. Engage with Online Communities and Forums

Active participation in online communities and forums relevant to your niche can be a powerful way to drive traffic to your e-commerce store. Engaging with community members, providing valuable insights, and answering questions can position you as an industry expert and increase brand visibility.


Here’s how to effectively engage with online communities:

  1. Identify Relevant Communities: Find online forums and groups where your target audience is active and engaging in discussions.
  2. Be Genuine and Helpful: Avoid excessive self-promotion and focus on providing valuable and helpful information to community members.
  3. Link to Relevant Content: When appropriate, share links to your e-commerce store or blog posts that offer valuable insights.

14. Utilize Influencer Takeovers on Social Media

Influencer takeovers involve handing over your social media account to an influencer for a specific period. During this time, the influencer shares content interacts with followers, and promotes your products or services, attracting new followers and driving traffic to your e-commerce store.


Here’s how to execute a successful influencer takeover:

  1. Choose the Right Influencer: Partner with influencers whose audience aligns with your target customer base and who have a strong online presence.
  2. Plan the Takeover: Work with the influencer to plan the content and schedule for the takeover.
  3. Promote the Takeover: Announce the takeover in advance to build anticipation among your followers.

15. Create Interactive and Shareable Content

Interactive and shareable content can be a game-changer in driving traffic to your e-commerce store. Content that encourages user participation, such as quizzes, polls, and interactive videos, can attract more visitors and increase social media shares.

Here’s how to create interactive and shareable content:

  1. Engaging Quizzes: Design quizzes related to your products or industry that provide valuable insights to participants.
  2. Entertaining Polls: Run polls to gather opinions from your audience on relevant topics.
  3. Interactive Videos: Create interactive videos that allow viewers to make choices that affect the video’s outcome.

16. Implement a Referral Program

A well-designed referral program can turn your satisfied customers into brand advocates and drive traffic to your e-commerce store. Encourage customers to refer friends and family to your store in exchange for discounts, rewards, or store credits.


Here’s how to set up a referral program:

  1. Clear Incentives: Offer attractive incentives to both the referrer and the referred customer to motivate participation.
  2. Easy Sharing: Provide customers with simple sharing options via email, social media, or unique referral links.
  3. Tracking and Rewards: Implement a system to track referrals and reward customers accordingly.

17. Collaborate with Other Ecommerce Brands

Collaborating with complementary e-commerce brands can open new avenues for traffic generation. By partnering with brands that share a similar target audience, you can cross-promote each other’s products and expand your reach.


Here’s how to collaborate with other e-commerce brands:

  1. Identify Compatible Brands: Look for brands that offer products or services that complement yours, rather than directly competing.
  2. Co-Creation: Consider co-creating content, exclusive offers, or joint promotions to entice both brands’ audiences.

18. Utilize Google My Business (GMB)

If you have a physical store or a local presence, optimizing your Google My Business listing can drive traffic to your e-commerce store. When users search for products or services in your area, your GMB listing will appear, providing essential information and a direct link to your website.


Here’s how to optimize your Google My Business listing:

  1. Complete and Accurate Information: Ensure your GMB listing includes accurate information about your business, including address, phone number, and website URL.
  2. Business Hours and Reviews: Display your business hours and encourage customers to leave reviews on your GMB page.

19. Implement A/B Testing

A/B testing, also known as split testing, involves comparing two versions of a webpage, email, or ad to determine which performs better. By conducting A/B tests on various elements of your e-commerce store, you can optimize for higher traffic and conversions.


Here’s how to conduct A/B testing for your e-commerce store:

  1. Identify Elements to Test: Determine which elements you want to test, such as CTA buttons, product images, or headlines.
  2. Create Variations: Develop two or more versions of the element you’re testing, each with slight differences.
  3. Measure Performance: Monitor the performance of each variation and analyze the data to identify the most effective version.

20. Monitor Analytics and Track Performance

To effectively drive traffic to your e-commerce store, it’s crucial to monitor your website’s performance using web analytics tools. Analyzing data can provide valuable insights into your traffic sources, customer behavior, and areas for improvement.


Here’s how to monitor analytics and track performance:

  1. Use Google Analytics: Implement Google Analytics to track website traffic, user behavior, and conversion data.
  2. Set Goals and KPIs: Define clear goals and key performance indicators (KPIs) to measure the success of your traffic generation efforts.
  3. Regular Analysis: Regularly analyze your website’s performance and make data-driven decisions to optimize your traffic generation strategies.

Generating traffic to your e-commerce store requires a comprehensive approach that combines various strategies to attract and engage your target audience. By embracing SEO, social media marketing, content marketing, paid advertising, influencer marketing, and other effective tactics, you can drive a steady stream of traffic to your e-commerce store and fuel your business growth.

Remember, success in driving traffic requires continuous efforts, adaptation to the changing digital landscape, and a deep understanding of your target audience’s needs and preferences. Stay informed about the latest trends and best practices, and don’t hesitate to experiment with new ideas to discover what works best for your e-commerce store.

Always prioritize providing value to your audience, building strong relationships, and delivering exceptional customer experiences to foster brand loyalty and long-term success. With persistence, dedication, and a customer-centric approach, you can build a thriving e-commerce business that stands out in the competitive online marketplace

Disclaimer: Some of the links in this article are affiliate links, which means I may earn a small commission if you make a purchase through them. I recommend products and services that I personally use and believe in, and I will never endorse anything that I don’t consider suitable for your needs.

Ready to get more sales?

Book your FREE 30-minute Online Marketing Strategy Session with Sumari, our expert online marketing consultant. Unlock your website’s potential and achieve business growth. Book your slot now! Limited availability.

How to Drive Lead Generation for Your Health Consulting Business via Your Website

How to Drive Lead Generation for Your Health Consulting Business via Your Website

As a health consultant, you understand the critical importance of generating leads to expand your business. In today’s competitive landscape, standing out from the crowd is essential, and your website plays a central role in achieving that objective.

Your website serves as your online storefront, making the first impression on potential clients. To generate leads effectively, you must ensure that your website is specifically designed for this purpose.

To drive lead generation for your health consulting business through your website, follow these valuable tips:

  1. Craft a Clear and Compelling Call to Action Upon arriving at your website, visitors should know precisely what action you want them to take. Whether it’s signing up for your email list, scheduling an appointment, or downloading a free ebook, your call to action (CTA) must be concise and easily understood.
  2. Utilize High-Quality Visual Content Visual content is a powerful tool to capture attention and engage your website’s visitors. Utilize high-quality images and videos that showcase your work, display your expertise, and resonate with your target audience.
  3. Create Informative and Engaging Blog Posts Blogging is an effective way to share your knowledge and expertise with potential clients. Craft well-written and informative blog posts that offer valuable insights and conclude with a clear CTA.
  4. Optimize Your Website for Search Engines For potential clients searching for health consultants online, it’s crucial that your website appears at the top of search results. Optimize your website for search engines by incorporating relevant keywords and phrases.
  5. Leverage Social Media for Promotion Utilize social media platforms to share your blog posts, videos, and other content, thus reaching a broader audience. Engage with your followers and leverage social media as a powerful promotional tool.

By implementing these strategies, your website can become an efficient lead-generation tool for your health consulting business.

Further Recommendations for Effective Lead Generation:

  1. Offer an Irresistible Lead Magnet Attract visitors to your website by providing a lead magnet – a valuable free gift or incentive offered in exchange for their contact information. This could be an ebook, a checklist, or a complimentary consultation.

  2. Create an Easily Accessible Contact Form Facilitate communication with potential clients by incorporating a user-friendly contact form on your website. Make it effortless for visitors to get in touch with you and explore your services.

  3. Embrace Email Marketing for Ongoing Engagement Stay in touch with potential clients by utilizing email marketing. Regularly send out updates about your business, share blog posts, and offer special promotions to foster engagement.

  4. Offer Free Consultations Providing complimentary consultations to potential clients is an excellent way to establish rapport and determine if your services align with their needs. This personalized approach can foster trust and conversion.

Recommended Products and Plugins:


  1. SEOPress: SEOPress is a WordPress plugin that helps you optimize your website for search engines.
  2. Blog2social: Blog2social is a social media automation tool that helps you share your blog posts on social media.
  3. MailPoet: Effectively manage your email marketing campaigns with MailPoet, a comprehensive email marketing plugin tailored specifically for WordPress.

These are just a few of the numerous products and plugins available to improve your website and enhance lead generation for your health consulting business. By selecting the appropriate tools, you can streamline communication with your target audience and achieve sustainable business growth.

Disclaimer: Some of the links in this article are affiliate links, which means I may earn a small commission if you make a purchase through them. I recommend products and services that I personally use and believe in, and I will never endorse anything that I don’t consider suitable for your needs.

Ready to generate more leads from your website?

Book your FREE 30-minute Online Marketing Strategy Session with Sumari, our expert online marketing consultant. Unlock your website’s potential and achieve business growth. Book your slot now! Limited availability.

A guide to creating quality content for your website

A guide to creating quality content for your website

Quality Content is King.

Would you like to know how to write better content? ‘Quality Content is King‘ in today’s digital online world and will become even more so in the future. Creating content that provides value to your visitors and gives them solutions to their problems is what it’s about. That is why visitors are searching online in the first place, they are looking for value.

Make sure to check your page quality using a simple checklist.

When creating content it can be challenging to rate the quality of your content, you could use grammar tools to help, combined with your own skills offcourse. But how can I create quality content that falls within publishing standards? Here is a list of various tips that will assist you to create quality content for your website audience and blog.

Tip 1: Is my content original?

To create truly original content one would need to dig deep and offer your own personal experiences, things like tips, tricks, opinions, values, recommendations, insights, theories, expertise just to name a few. Any content that you write should be written in your own words, even if you are repeating information already found on the web, don’t plagiarise. Original content that adds value to the internet is what makes the internet grow.

Tip 2: Is my content convincing?

When writing articles make sure to write quality content that is convincing and captures the intended searching audience from the beginning when the article is indexed and made available on search engines. Great content will convince your intended target audience to click through to your article or website page. Your content should be compelling and deliver value to your intended visitors for them to stay interested and continue reading the page further. It is a matter of value, provide solutions and answers to problems and questions.

Tip 3: Is my content topic focused?

Try not to go all over the space when writing quality content, keep your articles focused on the topic at hand and its priority, which is solving a problem and providing value. Make sure the article or page provides quality information on the chosen topic. What is the purpose of the topic, what problems does it solve, what value does it provide to your visitors.

Tip 4: Is my content engaging and to the point?

Always make sure your pages or content posts are to the point, short and sweet, providing valuable and concise information. Not only that but also engages your visitors with a little humor or chatter,.. just remember to keep it to the point, don’t wander astray from the topic. Write as much as you possibly can, then you can review your content and refine to suit your audience.

Tip 5: Is your content and or page reflecting your style and personality?

When writing content or creating a page to provide value to your visitors, you should remember to reflect your personality within them. Visitors like to know they are getting value from another human being, and as such you need to present yourself through your content and talk to your visitors in the same way you would a friend or partner.

Tip 6: Is your page content profession, readable, and well planned?

Quality content does not just happen, lots of research needs to be done in order to provide your visitors with accurate and useful information. Most likely most information you supply has been compiled from various sources, so be sure to give credit or ask permission when using other sources content.

Is your content readable? A great tool to use on your WordPress website is Yoast SEO, which will help you optimise your content for Google Search and assist you in analysing the readability of your content through their readability analysis algorithm. This service is enormously valuable, to me, it is like a quality control checklist for my content on search engines.

Make sure your content is well planned, there is plenty of white space (space between texts, images, content pieces and more). Create and use white space, it helps your audience better read your pages instead of having unappealing cluttered pages that is hard to read and or understand. Make sure to use amazing images and or videos on your website, it is also content, not just text.

Tip 7: Read your content out loud to yourself.

In short, by reading out your content to yourself out loud, you not only hear it in your head, but in real voice and that makes it easy to spot whether it actually sounds weird or incorrectly spoken. After all, your content should speak to your audience the same way you speak to your clients.

Tip 8: Lastly check for errors.

You can have the most amazing content, yet if you make spelling mistakes and have poor grammar it does influence the credibility of your content and pages. An amazing free tool you can use to check for errors in your content writing is ‘Grammarly’. All you need to do is install the add-on in your browser and you are ready to go! Grammarly checks your content for any errors while you type on the go and provides you with better grammar recommendations. Surely helps me save a lot of time.

Here is a bullet point checklist for you!

  • Original
  • Convincing
  • Topic Focused
  • To the Point
  • Your Personality
  • Professional
  • Read out loud
  • Error Checks
Website Security without Plugins

Website Security without Plugins

Keeping your website secure without having to use different plugins can be very useful. You might ask, why is that?

Plugins can have various ill effect on a websites if they were not properly checked and researched.

There are various considerations you need to look into for best results.

Aspects like compatability with current softwares already used for instance plugins, themes, frameworks, developers and so on.

In this article though we will be focusing on security measures you can take that does not require security plugins.

WordPress is an amazing open source operating system specifically created for blogging.

It has since also become the most used CMS (Content Management System) platform with which websites are now built on.

WordPress is already a secure system in itself, however there are some measures you can take to make if even more secure.

Let’s see what can be done.


1. Delete the WordPress ‘Admin User’ created by default

WordPress automatically creates a default user called admin for you to login after installation. Hackers that knew, exploited the possibilities by using admin as the user and generating thousands of password in seconds.

If your password were to be weak, access would have been easily gained and malicious activities could be performed.


2. Create a New User

Best is to create a new and secure username and password during installation, or after installation and delete the default admin user.

This increases your website security and protection against threats. It is easy to do in WordPress, click on ‘Users’ in the bar on your left, and click ‘Add New’ found next to the headline.

Always make sure your role is set to ‘Administrator’, this will allow you full functionality of your website system.

Input your Username, E-mail address and various other information if you’d like.

Just remember to choose a very strong password using uppercase and lowercase ‘characters, numbers with at least 8-10 digits, or use short sentences with spaces, that also works well.


3. Create a specific User for Content Publishing

Lastly you can look at creating a user with ‘Author’ or ‘Editor’ rights instead of ‘Administrator’ rights. This will ensure that user does not have rights to make use of all functions within the dashboard increasing security.

I would recommend making the ‘author’ or ‘editor’ username your business name.

When posting content on your blog, the author of the content will display as the ‘business name’ and not your selected admin name like “DFT-Admin45”.

By doing this it resembles the business marketing content better.


What have we learned?

It is good practice to remove default admin usernames and create strong usernames and passwords on WordPress.

If you struggle to remember long passwords or always have it lying around and losing them, consider using software like ‘Last Pass’, a secure password storage system.

Create users with specific roles on your website, don’t make everybody admin, this will improve security and reflect better visually on your website.

When you are finished working on WordPress always log out of WordPress.

Your website should have a Privacy Policy.

Your website should have a Privacy Policy.

A Privacy Policy is a statement or legal document.

The document discloses how exactly a website or online business gathers, uses, and manages a customer or client’s personal information and data collected on the website.

Why do you need a privacy policy on your website?

A policy’s terms informs the owners of the information and data what you intend to do with their information.

Personally identifiable information comes in many forms for example: phone numbers, credit card details, email addresses and much more.

Having a privacy policy on your website is professional because you’re considering your visitors security and privacy.

Contents of the policy depends on the laws of the country or state they are in and certain requirements may need to be addressed.

Privacy laws apply to governement operations, private enterprises, and commercial transactions. Some places require a privacy policy to be present on your website such as the European Union and the United Kingdom.

Getting a privacy policy for your website is easy.

To obtain a privacy policy for your website is easy, there are generic privacy policy genertors on the internet that can help you setup your privacy policies.

However, if you want to make sure you are covered with your business privacy requirements, I’d recommend going to your local attorneys offices and consult with a digital attorney to help you with the policy for your website privacy requirements.

Keep Updating

Have you already got a policy policy on your website?… that’s good!

Make sure to review your privacy policy from time to time, and especially when you add new monetization options to your website to make sure there are no conflicts with the new technology.

Keep your audience and customers updated about changes, be transparent and careful with how you use customers information.

Website foundation that users and search engines love.

Website foundation that users and search engines love.

Website foundations is imperative for creating website that users and search engines love.

Since the start of the internet with so many websites, resulting in difficulty to be successful in your niche in the online marketplace. Gladly though, a constant increase in online demand enables niches to receive more and more traffic leading to increased business.

Now is the right time to start your online business, everything you need to know is online.

It is certainly a great time to get involved in the world of online commerce and business because more than 3 billion users will be coming online within the next couple of years providing plenty of opportunities and demand.

Ok as I said, building a strong foundation for your online business keep the following information in mind.

1. Content

Create content that stands out, is well-researched, and has personality, who is your customer and solve their problems better than your competition.

Don’t copy content, be creative and original in writing content, it drives traffic to your website and is the life-blood of your online business.

2. User Experience

You need to put your customers first, make sure your website is mobile friendly, most users browse using smartphones.

Websites should be easy to understand and navigate, creatively designed, strong, clean, and functional for your users.

3. Keywords and On-Page SEO

Google indexes millions of websites, how would you rank best? Understand your audience, know what they are searching for to find your business.

For best SEO practice, remember to write naturally, use great titles and descriptions, use your common sense and use your search keywords wisely.

4. Inbound Links

Let inbound links from other website come to your website naturally, Google loves these natural links. Create high-quality content people love and build your business relationships.

5. Outbound Links

Let it happen naturally, and always check your outbound links for performance and remove bad performing links.

Open outbound links in new windows, therefore your website visitors stay on your website when clicking outbound links.

Remember to set ‘No Follow’ for all commercial outbound links and be careful when linking to pages, they can have malicious links that could be bad for your rankings.

6. Internal Links

Place internal links where they are important, the top of each page, within content of the pages and at the bottom of pages like the footers.

7. Social Media

In 2018 technology is so advanced, because almost everything is connected, and thus social media is a must. Add the Facebook Like and Comment buttons for the channels that makes sense for your business.

Consistently do active social marketing to create your online following.

8. Loose Ends

Research and monitor your online business, and most importantly stay ahead relative to your competitors while making use of search engine tools like Google Analytics on your website.

Active social marketing will decrease your reliance on Google, consistent content publishing is a great way start growing organic traffic and organic traffic is free.