It all boils down to LEGITIMACY. When potential clients go onto the internet, usually the first impressions listed on their search engine is usually regarded as legitimate options, being high up the Google ladder. Your web presence needs to instil a sense of legitimacy to your potential clients, and the way this is done is by presenting a website that is well styled, easy to use and navigate, well laid out with quality content and images and the ability to contact you or interact. Clients then regard the business and its website more legitimate and gain trust to do business.
Your company’s website is the cornerstone of your digital identity and needs to be a core tool to your business, promoting your products and services to the global economy. Your legitimacy establishes your business authority, which will improve your visibility, and in turn attract customers, providing your website design has made it easily accessible to them.