How a website can increase your market exposure.

Mar 30, 2017 | Blog, Websites

Market Exposure

Website SEO…

Optimizing the visibility of your website for a web search engine’s results is called SEO a.k.a. “Search Engine Optimization”. The more your site appears in search engine (Google Search) results the better. It is important to post content frequently as search engines love this, and causes your site to rank higher, converting more visitors to customers.

Make sure your website complies with the following…

1. Your website needs to be mobile friendly, because more users globally use mobile devices to find your online presence.

2. Website needs to function on as many platforms as possible to maximize exposure for all users on the internet.

3. Websites need to be visually-appealing and professional.

4. Every page needs to have a call to action option and contact information.

5. Your website should load quickly, navigate easily, and be user friendly.

Connect with your target audience, tell them stories…

Taking your website and putting it online does not mean that is it, you will now be visible and make conversions, nooo… you need to market yourself, and the best way to do that is to engage with your target market by giving them stories they like, find interesting and amazing, and they will follow you and your brand providing a much larger target audience via your social media networks like Facebook.

Three ways online business can decrease your expenses and increase your profits.

Mar 14, 2017 | Blog, Websites

Business Online

Technology and Automation…

A website has the ability to reduce your administrative processes by automation instead of using manpower, and at the speed the business world is changing, keeping up to date with the latest technological advancements will produce results that significantly reduce operational costs.

Marketing Online…

Marketing in the traditional way is very costly and outdated. Online marketing has the potential to reach millions of targeted users easily, PLUS you can choose free or paid advertising. Effectively reaching more people with less expenses.

Digital instead of Physical…

Taking your business and office online is an essential step into the future of business, using technology like Skype, Google Voice, Google Drive, DropBox, BaseCamp, Slack and many more productive online tools to secure your business data, and by connecting your communication environments you’ll be sure to increase profits at a fraction of the cost.

Four reasons why having an online shop can boost your profits/increase sales.

Mar 6, 2017 | Blog, Websites

Online E-Commerce

You have amplified exposure…

The products you showcase in your online store is available to millions and millions of potential customers of the world wide web.
If you had a shop in your home town you only reach the people in the general vicinity of that town, yet on the contrary being online reaches out to the global populous, and gives you the limitless possibility to increase your profits.

It is convenient…

Having an online e-commerce store is convenient in that it makes it easier for customers to visit your store without having to physically visit every time, as well as presents products more comprehensively to potential customers, which in turn closes deals and increases sales.

You own your own time…

Being tied to a timeline dependant on your physical presence at work is a no more because your shop is set up to provide the ability to conduct sales round the clock 24/7/365, thus work hours become less time sensitive, and more personalized. This conveniently provides you with more time for the things that really matter to you.

Very Cost Effective…

Having an online shop is much more cost effective than having a physical store with a location, overheads, employees etc,… your online shop is anywhere and everywhere via the use of online marketing such as Facebook and Google AdWords, and is much cheaper than audio-visual media such as print media, radio, or TV.